In India Zomato Celebrates “Mumbai Woman’s ₹9.4 Lakh Starbucks” ?
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- In a world where coffee lovers are known to splurge on their favorite brews, one Zomato customer has taken it to an entirely new level. Recently, Zomato, one of India’s leading food delivery platforms, celebrated a milestone that caught the attention of many, where a single Mumbai woman named Mishquat spent Rs 9.4 lakh (approximately $11,300) on Starbucks coffee orders. She has been ordering her favourite cinnamon coffee from starbucks daily. To mark this unusual feat, Zomato created a special advertisement highlighting the customer’s extravagant coffee habit. The ad reflects the customer’s loyalty to both Starbucks and Zomato, showcasing how food delivery platforms can cater to even the most specific preferences.
- Zomato’s marketing chief Sahibjeet Singh Sawhney released an advertisement featuring Mishquat’s mother, who appears incensed upon discovering her daughter’s coffee bills. The manager of the business steps in and suggests her sample the “Mishquat special” coffee when she tries to get her money back. When Mishqaut’s mother learns why her daughter adores the special coffee, she breaks down in tears. The business then provides the client with a coupon code for a discount on “Mishqaut.”
- One user computed Mishqaut’s expenses based on the numerous comments to the advertisement film. “Mishqaut’s Starbucks order could fund a startup,” a user said. “Majedaar,” another person said. It’s incredible how you guys genuinely center the material around the user.
- This ad campaign not only promotes Zomato’s service but also emphasizes the role of customer engagement in driving business. It also points out the increasing trend of luxury spending in the food and beverage sector, especially among affluent consumers who prioritize convenience and quality.
"In a bizarre yet headline-grabbing incident, a Mumbai woman accidentally spent ₹9.4 lakh on Starbucks coffee ordered via Zomato. The shocking expense serves as a cautionary tale for online shoppers to double-check their orders before finalizing payments. While the situation might be an anomaly, it underscores the importance of being vigilant with online transactions, particularly when using food delivery apps."
In Conclusion
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